Bob Rogers    (3XTJ)

Bob “Mister” Rogers has more than twenty-five years of storage, systems, and performance management experience. Mr. Rogers is presently Chief Technology Officer and founder of Application Matrix, a startup focusing on service level management (SLM) and Business Service Management (BSM) tools. At BMC Software, he was Chief Storage Technologist of the Storage Division. As Chief Architect at SOFTWORKS, he orchestrated the development of storage software for heterogeneous platforms and was instrumental in leading the company through its 1998 Initial Public Offering (IPO) and EMC's acquisition in 2000. Mister Rogers led several of IBM’s product introduction programs including ADSM (now the Tivoli Storage Manager), HSM, and DFSMS (IBM’s Systems-Managed Storage) prior to joining SOFTWORKS. Mr. Rogers is a prolific writer, speaker, sought-after consultant in his field, a founding member and co-chair of the Storage Networking Industry Association (SNIA) ILM Technical Working Group.    (3XTK)